know your prospects

Prospects don't remember your product

They won’t remember your company

But they do remember how they feel when interacting with you

So how do you make them feel?

Tell a story, tell a tale

Take them on a journey with you

Make them see the problem, the issue and how it relates to them

Sprinkle the crumbs between their problem

And your product

Do this while telling a story that lets them connect the dots

To see how they can solve the problem

The best marketing is storytelling

Showing the heroes/heroines problems, struggles, situation and finally trump

This journey is what makes audiences feel

It's what captivates them to realize they are getting value from you

Resulting in trust with your brand and product

To become a champion who sings your phrases to others