10 Best Tips For Social Media Marketing

One of the keys to effective social media marketing is the exact same as the key to effective content marketing: providing valuable content. Unfortunately, this is something that a huge number of businesses have absolutely no idea how to do and that results in some very poorly managed social media. Here you will find 10 best tips for social media marketing.

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Tips 1: Provide value to your audience

Your social media needs to provide some kind of purpose for the viewer. It should be interesting, captivating, useful, entertaining or inspiring. Inspiring social media can work particularly well. On Instagram you’ll find lots of accounts filled with people wearing stunning clothes, posing to show off their rippling muscles or just showing their lifestyle.

Tips 2: Inspire your community

Instagram accounts with lifestyle pictures work very well. Why? Because when people see those channels, they feel inspired – they live through them and enjoy daydreaming about having a life like that! They know that if they follow that account, then they’ll be shown many more similarly inspiring posts and they can continue to live the dream. Guess what? When you then promote an ebook, a video course, they listen.

Tips 3: Insider tips on Twitter

The best Twitter accounts are the ones run by personal brands and that let fans feel as though they are really getting to know them with insights into their daily routines, with jokes or with insider tips.

Tips 4: Pinterest

Want to crush it on Pinterest?

You can create a board to show off life hacks.

Demonstrate great outfit choices.

Workout inspiration.

Social media growth is important for your business. Provide real value and the way to know if you’re doing this well is to ask yourself: would people be disappointed if you stopped posting to your account? Your social media needs to be able to captivate attention and be something that people enjoy in its own right. That’s how you gain followers and shares and that’s how you get people to visit your site and buy your products.

THE KEY ON SOCIAL: Post regularly and to be consistently on-topic.

HOW FREQUENTLY: The more you post, the better it is. But don’t sacrifice quality for quantity.

Here are some great tools to manage your social media accounts:

Tailwind: Tailwind is packed with Instagram-specific features for one, all-inclusive price. You can boost your engagement with the smart schedule. 

Iquonosquare: With Iconosquare you can analyse your performance on social media. Schedule and manage your social media content. Optimization of your content, story analytics, post analytics.

Tips 5: Talk about the result, not the product or service

Understand social media marketing allows you to grow faster. How exactly you provide this kind of entertaining, engaging value when you run a website about home insurance? What could you possibly do on Instagram or on Pinterest that would be appropriate?

Think about the value proposition and audience, what problems do you solve and not about the service directly. Your aim is to do posts that will be interesting to the same demographic and that will be relevant, don’t talk about home insurance directly, talk about the results, what it brings to people.

Tips 6: Specific audience targeting

Think about your audience and who they are. If you want people to share your posts, then you need to be sure that you are targeting a specific audience. Trying to reach a wide audience means that you don’t specifically appeal to anyone.

Many people are making this mistake with their posts. They often think that they need to appeal to everyone, but content performs best when it is targeting specifically at a particular type of person.

While being very specific might appear to exclude potential customers, it makes it much easier for you to market to the particular type of person who is likely to buy from you. To make this work you need to spend some time profiling what that person is like. Here is a few question that can help you:

What websites do they spend time on?

How old are they?

What gender are they?

What are their hobbies?

Tips 7: Building your brand identity

Now that you ave decided how you’re going to provide value, through sharing your blog posts or by posting images, you then need to make sure that you have a strong identity brand that will have good visibility and that will tie your social media channels to your website. What is really important, is that when someone sees a post from you, they know it’s from that same website they saw the other day.

Make sure you have a good logo and use that as your profile picture or your cover image on each social account.

Use the same name wherever possible.

Integrate your social media and your website as closely as possible.

It will take a while to build up momentum on your social media but one thing you can do to help by adding social media buttons to your website so that people can check out your Facebook directly from your website.

You will gain new followers each time someone goes to your website and that way, they’ll be more likely to see your future posts and share them, bringing in yet more visitors who can become followers!

Don’t be afraid to ask people to follow you on social media. This is particularly effective if you have a YouTube channel, don’t be shy to ask the people watching to follow you on Twitter and to give them some good reasons to do it!

Tips 8: Ask for sharing

At the end of your blog post, you can ask your readers to share the post with their friends. It’s also a good idea to link toward your existing related posts.

Tips 9: Interact with your audience

Don’t forget that social media is still primarily a communication tool. One of the best ways to ensure that people are engaged with you is to actually talk with them and doing something as simple as just following people or liking their pictures.

If you have ever used Instagram, then likely you’ll be familiar with how pleasing it is to find that someone has started following you – especially if they look like a professional brand! Likewise, it’s great when they commend and say ‘nice picture!’. This will motivate you to check out their channel and in many cases, to follow it! Spend some time posting and of course be sure to respond to people.

Tip 10: Run Contests and do surveys

Running contests and surveying your audience is a very good way to increase engagement and to get a better idea of what your followers want to see from you, what topics you can talk about! If you are doing a contest, what you do is to award a follower with a free gift if you get ‘over X number of likes’. This can help you to have more shares, likes and comments, as well as a very good way to thank your fans.

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